PKM PENINGKATAN PRODUKTIVITAS BERBASIS GREEN ECONOMY PADA COFFE SHOP KETANBA KOTA SURABAYA

    Allen Pranata Putra, Khubbi Abdillah,

Abstract

The condition of community service partners is the coffee shop "Ketanba" which has a location on Jl. Manyar Kerta Adi II Blok Y-135 No. 41. The priority problems of partners that will be tried to be solved are: 1) Production Field and 2) Marketing Field. Problem Solutions: 1) Assistance and training in food and beverage presentation; 2) Assistance and training on how to maintain the availability of raw materials so that they are not easily exhausted; 3) Assistance and training on product hygiene; 4) assistance and training in expanding market segmentation; 5) Assistance and training in online marketing optimization. Based on the objectives of the activities that will be carried out as follows: 1) Increase in the amount of production; 2) Increase the amount of partner turnover; 3) Expansion of market segmentation. The methods of implementing the Community Partnership Program are: 1) Training; and 2) Discussion. The results of PKM activities are: 1) The increase in production time is more precise and tends to be fast by 20%; 2) Increase in production of raw material availability by 60%; 3) Increase in partner cleanliness by 10%; 4) Increasing partner skills in serving and expanding market segmentation by 20%; and 5) An increase in online marketing by 20%.

Keywords: Coffe Shop, Green Economy, PKM
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Section
Ekonomi, Sosial, dan Budaya