Creative Promotion and Campaign Management Training for fostered MSMEs by BARA Foundation

    Muhammad Risyad,

Abstract

The Covid-19 pandemic has made every business compete during the Covid-19 pandemic to use social media in making sales. In Indonesia, Covid-19 has also encouraged MSMEs to increase digital literacy, especially in marketing products and competing with other businesses. Digital literacy in the form of social media education for MSMEs is a must-have for every business activist because it is a digital skill. Therefore, a better level of digital literacy is needed for MSMEs. The problem of the low level of digital literacy, especially in utilizing social media, is our basis for holding the event "Burning with Universitas Pelita Harapan". The hope that will be completed through the event, MSME partners can apply the materials provided in their business, and the level of digital literacy in Indonesia increases.

Keywords: Covid-19, Social Media, MSMEs, Digital Literacy, Digital Skills

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Teknologi Informasi dan Komunikasi