KOMUNIKASI PEMASARAN TERPADU SEBAGAI STRATEGI PROMOSI USAHA MIKRO KECIL MENEGAH (UMKM) KERAJINAN ATAP RUMBIA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT KELURAHAN KALAWA KABUPATEN PULANG PISAU

    Muhammad Andi Andi, Bekti Ferdasari, Adeputri Wulandari, Rahmadi Syahputra,

Abstract

One of the plants that are often found in the village of Kalawa is sago palm. The nature of the leaves is hard and strong so that they are used by local residents as a typical craft of the area known as thatch roofing craft. Observation results show that craftsmen have difficulty in the marketing process due to being less well known by the public at large. Community service carried out by the 62 KKN-T groups of Palangka Raya University was held on August 7 – September 7, 2021, in the Kalawa Village, Pulang Pisau Regency, Central Kalimantan. This activity aims to help promote thatched roofing SMEs. The methods used are promotional training or product sales through social media, making banners for UMKM actors, and utilizing the Kalawa Village website. The result of this activity is that UMKM actors are able to utilize social media for promotional and marketing purposes, the existence of banners as a marker of the existence of UMKM, and maximizing the Kalawa Village website for the purpose of promoting local wisdom-based products. This activity is expected to be able to introduce thatch roofing craft products and improve the economy of the community in general and specifically for UMKM craftsmen.

Keywords: promotion, thatched roof, MSME, Promotion, Rumbia roof, UMKM
Full Text:
Section
Ekonomi, Sosial, dan Budaya